David Cooperstein's Posts
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February 03, 2009 06:07 PM EST --
Joe Marchese of socialvibe wrote a thought provoking column today about who should own the advertiser relationship of record when social media is the strategy. I think there is a lot more to say here, . . .
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November 18, 2008 08:05 AM EST --
This short article by Jim Meskauskas of iMedia and ICON about the next round of social media advertising tools (beyond banners and branded communities). While its a bit short on measurement, it does . . .
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October 23, 2008 07:52 AM EDT --
Here is a link to this morning's Jack Myers report from the ANA conference. I think it is fascinating to see that CMOs from Coca-Cola, P&G and others are talking about the need to promote experiences, . . .
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November 16, 2006 08:38 AM EST --
The discussion around the 2006 elections was extraordinary. Nearly 30,000 people joined the conversation to talk about what turned out to be an historic result. Now it is time to look ahead. Gather is . . .
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October 05, 2006 04:57 PM EDT --
Last week Gather introduced a daily poll on the home page, and response has been great. Questions have ranged from questions about the upcoming elections, to childhood obesity, to the travel restrictions. . . .
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August 15, 2006 02:24 PM EDT --
As the 21st Century progresses, the issues around education are continually changing. Some issues, like fair access to education, continue to plague us. Other issues, like innovation in charter schools, . . .
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July 21, 2006 11:01 AM EDT --
Conversation is an art. It's an art that is practiced often in person, but rarely does conversation translate well to the online world. Emails are transactional, instant messages temporary, and blogs . . .
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June 13, 2006 09:50 PM EDT --
How do you define a community's music interests? Well, in the case of Gather, that is nearly impossible – for good reason. Most of the musical interest on the site is not by artist, genre, or . . .
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June 06, 2006 09:33 PM EDT --
How does one find content on Gather? Here's a tip to share with you. Take a look at the top of the Gather page. Just below the menu bar is an outlined blue box with a list of "tags" that . . .
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May 23, 2006 08:14 PM EDT --
More than anything, Gather is about conversation. The comments on Gather introduce people to each other, establish friendships, and explore new thoughts and insights. They also engage those readers on . . .
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May 09, 2006 09:35 PM EDT --
The past week has been a feisty one on Gather. Controversy and great discussion occurred amongst political writers, newshounds, music critics, and even poets. Is this good? No, its great! Gather as a site . . .
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May 02, 2006 08:47 PM EDT --
From the beginning of the site, food has been a staple of the Gather diet. In fact, Food Talk (food.gather.com), at over 1,200 members, is by far the largest Group on Gather today. Articles submitted to . . .
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April 25, 2006 11:29 PM EDT --
The other day, I was trying to explain to someone about the power of community. I explained that the magic of a community happens when people not only contribute their own expertise, but also engage . . .
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April 11, 2006 08:16 PM EDT --
Gather has a lot of political writers and commenters on the site. Yet, as many of you have noticed, we don't feature political articles as Editor's Picks very often. What is the reason, you ask? . . .
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April 04, 2006 08:48 PM EDT --
Here at Gather, we are on the lookout for the things that make Gather a great experience. That also means keeping an eye on what needs our attention. I think that it is important to talk about the . . .
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March 28, 2006 09:00 PM EST --
People like to talk with each other – share experiences, learn new things, find other enlightened individuals. Whether political, cultural, musical, ethnic, or special interest – there are . . .
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March 21, 2006 08:53 PM EST --
This week, instead of providing insight into content or big features, I want to help Gather fans new and old members to manage their Gather experience, on the site and in your email. We get a lot of feedback . . .
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February 28, 2006 09:30 PM EST --
One of Gather's core missions has been to connect individuals and content providers with each other in order to enable and promote an ongoing dialog to a diverse and vibrant community. We are here . . .
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February 21, 2006 11:37 PM EST --
You may have noticed that Gather does not use a standard taxonomy on the site, unlike most other complex media sites. If you have been on Gather for a few weeks or months, you will notice that we removed . . .
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February 15, 2006 09:57 PM EST --
Why is it that some articles get a lot of attention and comments, and others float aimlessly in a sea of inattention? Having an extensive set of connections and subscribers is certainly beneficial for . . .
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