Barbara S.'s Posts
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May 29, 2008 02:32 PM EDT -- While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience . . . more
May 29, 2008 02:31 PM EDT -- After two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual beach clean-up . . . more
May 29, 2008 02:28 PM EDT -- Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio . . . more
May 29, 2008 02:26 PM EDT -- You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful . . . more
May 29, 2008 02:24 PM EDT -- You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you . . . more
May 29, 2008 02:23 PM EDT -- The most fundamental part of living in any free society is the ability to organize to form groups of people with similar interests. Often these are called Associations although there are a whole host of . . . more
May 29, 2008 02:18 PM EDT -- Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Using postcards . . . more
May 29, 2008 02:16 PM EDT -- A nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying for your tax . . . more
May 29, 2008 02:15 PM EDT -- A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will . . . more
May 29, 2008 02:14 PM EDT -- Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, "Why are they doing this? I don't need this now." Here is . . . more
May 29, 2008 02:13 PM EDT -- How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley's latest product; the promotion of Bob Smith at the Acme Company; the results . . . more
May 29, 2008 02:10 PM EDT -- You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 . . . more
May 29, 2008 02:06 PM EDT -- Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn't . . . more
May 29, 2008 02:05 PM EDT -- Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these people are located . . . more
May 29, 2008 02:04 PM EDT -- One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid "I", "You", "We", "Us" because you are reporting . . . more
May 29, 2008 02:04 PM EDT -- The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization . . . more
May 29, 2008 02:02 PM EDT -- Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What do you hope . . . more
May 29, 2008 02:01 PM EDT -- When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public . . . more
May 29, 2008 01:56 PM EDT -- There was the classic TV Show and more recently the movie, "Dragnet". The main character, Sergeant Joe Friday, was known for the quotation, "Just the facts ma'am, just the facts." . . . more
May 29, 2008 01:55 PM EDT -- You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention . . . more
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Barbara S.
Phoenix, AZ
Barbara S.'s Popular Post Tags
marketing (23)
postcard (9)
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