VideoEgg is getting into the "progressive" ad unit space, launching an expandable ad toolbar specifically targeting long-page sites like blogs and pages with comments to avoid the scroll-past problem. From the article:
Frames are definitely back. More and more Web apps like the Diggbar are using frames to overlay a thin toolbar on top of other Websites, and the practice is causing some controversy because frames are generally frowned upon as messy Web design. Today, VideoEgg
is introducing a new ad unit called the Twig, which looks like a toolbar either at the top or bottom of a Web page. The Twig ad bar frames the site and is always visible no matter how far a reader scrolls down the page. When you click on the bar, you get a three-second warning before a VideoEgg ad takes over the whole page as an overlay. You can see a preview of how it works here.
Will this type of ad unit last? Will it be viewed as intrusive as other expandible ads, pop-overs, pop-unders, or "floating" ad units?
You can read the full article on TechCrunch.
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Comments: 3
If this "floating" style could free up space on the actual page, I think the ad space could feel less like an interruption of content and more like a compliment.
:)