EXCLUSIVE! Gather Goes to the South By Southwest Music Festival in Austin, Texas

 South by Southwest is one of the largest music festivals in the U.S., attracting over 1500 bands who perform over a five day period in over 80 venues. During this time, Austin, Texas is filled to the brim with music lovers and industry insiders. Phew!  That's a lot of activity! A $650 badge will get you into a majority of the venues and events while the in-demand $175 wrist bands are almost impossible to get your hands on. 

So what happens if you decide to wing it and bypass the badge and the wrist band?  Find out in the SXSW Music Festival group where you can follow the escapades of Gather's own Tom Gerace and Jason Keaveny as they navigate the festival sans pass.  They will be posting video, images and first hand accounts of their experience. 

The SXSW group on Gather is sponsored by Minnesota Public Radio's 89.3 The Current who have their own venue at the festival.  They will be posting exclusive video performances and interviews with 22 rising bands to the group.

So pull up a chair and take in the sights, the sounds, and the people who make this festival rock!