Okay, I'm going to age myself, but I grew up during the pre cable days of television. Unless you were lucky to have a small privately own television station in your state like we did here in Indiana, the choice of channels were limited to the major networks; NBC, CBS, and ABC. Of course, I'm talking about the 1960s, the days when most households had one prized television set which meant that whatever mom and/or dad decided to watch, is what the family watch -- no exceptions. Some of my parents' favorites (and consequently ours) were Bonanza, Ed Sullivan, Gun Smoke, Walt Disney, What's My Line, and Saturday night boxing.
Several times during the broadcast, the announcer would break in and say, "And now, a word from our sponsor." Sponsors were and still are the entities that pay to keep shows on the air. Of course, I'm referring to commercials. Granted most of us leave the room to get a snack or two and don't watch them, but without those 60-second breaks, the average person wouldn't have been able to afford to watch television in the 60s if they would have had to pay for it.
So what do television and commercials have to do with writing? Quite a bit actually if your mind works like mine. To writers, our sponsors are readers, the folks who pump us up and keep us writing. They buy our books, read them, and give them away as gifts. They spread the word to their family and friends about a favorite character -- our creation -- often without us ever knowing about it. Each positive word of mouth from one of these treasured promoters is a potential book sale.
I always welcome e-mails from readers and revel in what they have to say about my writing--good, bad, or indifferent, it's all helpful. Shortly after SILENCED CRY was released, one student at our local college told me she bought two copies of my book; one to keep and read; the other she created a chain read for her friends around the world. She planned to send it to one of her friends who was studying in a different country with instructions to read it and send it to another friend, etc., etc. She recently wrote to say: "I am currently residing in Japan, and just received news that your book has traveled to Australia, New Zealand, India, China, Taiwan, Vienna, France, and actually returned to Japan twice!"
I'll admit I love discovering that a sponsor has stepped forward and posted a commercial, what we more commonly refer to as a review. SILENCED CRY has been blessed with a collection of glowing reviews from professional critics, but nothing warms my heart more than reading a review from someone who took the time to search for my book, buy it, read it, and was moved enough to write their comments. So if you will allow me, I'd like to say, "And now, a word from one of my sponsors." This is the latest reader comment posted on Amazon about SILENCED CRY.
TW Ervin (Ohio, USA)
"This book is filled with characters you enjoy following, or enjoy coming to despise (or at least I did). Maybe you'll see the end coming...but probably you'll end up thinking you've got it solved when a new clue or twist adds to the mystery.
It was a good, fast read for me--mostly because I wanted to get to the end. I was kind of bummed out when I got there. Not because of the ending; it made perfect sense, tying things up. But because the read was over. So, about a week later, I read it again, and enjoyed it all the same, but on a different level. Not many books can do that for me."
So remember, there's no need to be shy. Next time you read a book you can't put down, contact the author and let him or her know that you liked it. Most will gladly respond and I guarantee you'll make their day.
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Comments: 11
Each set of books arrives with a list names, a return lable, and a check to cover my return postage. I'd gladly pay the postage but he insists. Can't tell you how touched I am and proud to post his comments.
But authors I do email always respond. Sometimes that's because I ask a question. Sometimes it's just because they want to thank me.