The Transition From Oil
There is No Shortage of Technology and Innovation Waiting to be Unlocked
What would happen if we created a truly free market, one in which alternative energy could compete on an equal footing with oil and coal? In 2004, physicist Amory Lovins answered that question. In a study co-funded by the Defense Department, Lovins and his colleagues at the Rocky Mountain Institute detailed how the United States can completely wean itself off all oil — and create a much stronger economy — by 2050.
The transition from oil outlined by Lovins would occur in two stages. First, half of our current demand for oil can be eliminated simply by using oil twice as efficiently. We've already done this once — doubling our efficiency since 1975 — and we can do it again simply by encouraging the adoption of existing technologies. Then, the remaining half of our oil demand can be replaced with a combination of natural gas and advanced biofuels. The result would not only end our oil addiction completely, it would also lower our energy costs to the equivalent of $15 a barrel — a quarter of what we currently pay.
The study by Lovins shows how — with a one-time investment of $180 billion — we can completely retool the automobile and aviation industries, create greener and more energy-efficient buildings and foster a modern biofuels industry. Even assuming that the price of oil drops by more than half by 2025, Lovins shows that going oil-free would net Americans $70 billion a year — an impressive return on our initial $180 billion investment! At the same time, we would not only reduce the threat posed by global warming, we would also generate a million new jobs — three-quarters of them in rural and small-town America.
For complete article, see: www.rollingstone.com/politics/story/15051506/global_warming_a_real_solution/1
For more articles about Rocky Mountain Institute, see: News Coverage.


Comments: 14
How many people were concerned about alternative energy sources when gas was less than $1.00/gallon? Not many. Get it up around $3.00-$5.00/per gallon, however, and suddenly the entire nation is behind it.
Recent (within 30 days of today) research shows the Earth is in a normal CYCLE. This is based on over 20 years of research, technology, and findings. We continue to shout the SKY IS FALLING, but it is not. It is going through a cycle. Naturally we have not SEEN this cycle because none of us were alive a billion years ago.
I really wish the Chicken Little's of the planet would STOP.
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As always John, very thought provoking. Thanks
http://gristmill.grist.org/story/2006/12/1/0719/59319
Lovins also has a plan for getting off oil by 2050 - profitably:
http://www.rmi.org/images/other/Trans/T99-07_StrategyH2Trans.pdf