Cane

In the fall of 2007, CBS will premiere its new series called "Cane," starring Jimmy Smits. He runs a sugar cane empire, and every episode of the show will remind viewers that ethanol can be used for automobile fuel. I think that it will be great publicity for E85 fuel.

In fact, if I ran a company that sold E85 fuel or built automobiles with flex fuel engines, I would be certain to be one of the show's sponsors! It would be a perfect endorsement for my product!