Every now and then I write to the companies who use Aunt Jemima and Uncle Ben as personifications touting their products. I ask things like: Why can't SHE be Ms. Jemima and HE be Mr. Ben? I have yet to receive a response. I guess I should be happy because the slavery inspired handkerchief was removed from Ms. Jemima's head and replaced with one around her neck.
I don't know if Uncle Ben or Aunt Jemima were based on specific persons. However; Aunt Jemima was later brought to life by Ms. Nancy Green during exhibitions for selling the product.
Then there's the Cream of Wheat man whose likeness was based on a real chef, Mr. Frank L. White (no joke). At least he is portrayed as himself and assumingly in a positive light.
I can't help but wonder what goes on in the minds of today's black children when viewing these characters. Are they even aware of the history behind these characters? Or do they just feel it's OK?
I plan to ask some of them.
Regarding other likenesses; I found the following link on another article I posted. It deals with stereotypes past and present involving paper dolls.
http://www.washingtonpost.com/wp-dyn/content/article/2006/11/28/AR2006112801856.html
Please read it and let us'n know what you think.


Comments: 21
You might be interested in a poem I wrote some time ago which covered part of this. He's a part of it: From When I Was Just A Colored Boy
When I was just a colored boy
you refused to call me by name
and used every lousy metaphor
you thought it to be the same.
Your anger rose with my rejection
of your colored moniker and then
as to seek the help from an old relative
you started to call him Uncle Ben.
http://www.hbcufamily.com/
Around the time cornrows were becoming popular here (before Bo Derek made them acceptable ([;p)]), I was sporting a huge "Angela Davis type" afro. In order to stretch it out, I used to put my hair up into small braids and sponge-curled ends for bed and unbraid it in the morning. One day I was running late for school and still unbraiding my hair on the bus. An older black woman started calling me a devil and making all kinds of derogatory remarks until I disrespectfully told her off. So, it all depends on the perspective and feeling of the viewer, I think.
Not many years ago I was showing a class of second graders a video of Bugs Bunny classics.
The first image to appear was the quintessential "Black Mammy"! I told the children we weren't going to watch something like that and found another tape. I also left the B. B. tape at the exact place with a note so the regular teacher could witness it for herself.
Does Mr. Brown really think (black) child are so feeble minded as to:
"Never realizing all the time that you were cutting, you were defining how you saw yourself, taking in the images of what the mass producers of toys told you was the standard of beauty."
(of course, he is selling a book, so this could be hyperbole)
Personally, I would hope such children would be the exception and not the rule.
Sometime in the early 90's, I became aware of a movement, which I came to call the Meme People in general. And, in general, they proposed human beings were nothing more than sophisticated Pavlovian dogs, mindlessly internalizing and aping what they saw. Of course they don't put it that way. They claim an idea, called a meme, is like a virus and once released, will infect the entire population.
As proof of this, I cynically offer up how in American we don't have diversity of opinion, all 300,000,000 of us agreeing on most things.
Carl Jung, likely in a drug induced fantasy, proposed human beings are magically connected by some unseen force hanging like an invisible cloud, which he called the collective unconscious. Somehow, again with a wave of his magic wand, he proposed all human brains are connected and programmed at birth with certain images and what the images mean. He called these archetypes.
Joseph Campbell was prone to this kind of magical thinking too and as Jung, asserted this to be true, yet offered no evidence.
If you hear hoof clopped outside, think horses not zebras.
In my not so humble opinion, I believe our dreams and stories over time and across societies often carry a similar meaning because human beings are the same animal living in similar environments. Our stories rise from our experiences. Our experiences are universal.
I know, that's not as grand, mystical or amazing.
Maybe an inner city kid wants to belt a gun because he wants juice (do they still say that?) and not because a meme in a rap song infected his brain. Maybe he wants the juice just like Org the Cave Man carried a club.
Maybe people -- ever black children looking at corporate images -- do what they do because they like what they see. Maybe they do what they do because they think it'll get them what they want. Maybe it's just that simple.
Note: the idea of memes fell out of the relatively new science of social psychology also known as social Darwinism. Social darwinism is an interesting concept, The Moral Animal</> is a quick, fun and easy read, by Robert Wright, which gives a great survey of the concept.
So, let me recap:
In our guts, when we're talking about 'human beauty,' meaning what we're attracted to sexually (and that's what human beauty is all about in our guts) it's about what we personally think would make us good babies. The next layer up would deal with what we personally think would best provide for those babies.
In our guts, our core, we're gene machines and our purpose is to populate the future.
Above that, maybe well above that, we have the dance of society. We are a social animal. We impose restraints on the inner animal (which I call the Pagan Man--natural man with no social restraints imposed). In the evolution of society, women were stripped of equality to protect woman from the Pagan Man (there's other factors but I have work in 30 minutes).
Our society has evolved and the restrictions are no longer needed.
Perspective of the viewer. Again, I have little time here.
We, human beings, approach the world with shorthand. We make assumptions and apply these assumptions to 'types.' We have an experience or two and cast that to the general. If black kids beat me up when I'm a kid, I might assume all black people act like this. If I eat apple pie and get sick 30 minutes later, I might grow up hating apple pie, when in fact there was no cause/effect.
Life in shorthand. We REact, not act, but we need to. This is a gift from Darwin. If a tiger jumps out in front of us, we don't have to pause and think if we should run. Likely, we'd be running before we yelled 'Tiger!'
Not all our REactions are good, they just are.
We're a pretty neat creature and not as easily programmed as some might believe.
'Aunt' and 'Uncle' were meant as being slightly better than calling a man 'boy' and a woman 'girl'; I guess to show some sort of connect, appreciation and the minimum of respect. Why not mister, mistress or miss?
And it's not the same as terming our government "Uncle Sam".
General Powell is even attacking stereotypes this week -- why can't a seven year old muslim boy identify with a presidential candidate.
We have a long way to go!