Shoshana Zuboff, co-author of the book "The Support Economy: Why corporations are failing individuals and the next episode of capitalism" recently posted a blog entry entitled "Markets for Trust" at http://supporteconomy.freedomlab.org/2007/04/09/markets-for-trust/. The following is the comment I posted in her blog:
"Shoshana, although I am delighted to find your blog posting on trust and fully share your sentiments, my experience differs from your assertion 'The biggest market in the political or commercial world today is the market for trust. People are starved for trust.'
I wish this were true, but even though there is a deficiency of trust, people are still not sufficiently sensitized to it. It's a phenomenon analogous to putting a frog in boiling water. If you warm the water slowly the frog will never notice the danger and save itself by jump out. The erosion of trust we have become sensitized to recently is the result of a long-term trend highlighted from time to time (more so recently) with scandalous front-page stories. However, we accept it as the status quo, shaking our heads in disbelief, all-the-while resigned to accepting this reality as a law of (human) nature.
People may well be starved for trust, but they still don't feel the hunger pains. As a result, the market for trust is still limited largely to early adopters. Organizations do not have a budget for trust. They do however invest huge sums managing risks, which only serves to perpetuate mistrust."
Alex Todd
Trust Enabling Strategies
http://TrustEnablement.com
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