Dirty Girls Book Parties

Called "The Godmother of Chica Lit" by Time Magazine, Alisa Valdes-Rodriguez is a bestselling author and savvy trendsetter.  In anticipation of the release of her fourth novel in summer 2008, Valdes-Rodriguez teamed up with Party2Win.com to organize launch parties during the week of July 8th.  The goal?  Over 250 parties in all 50 states, each with fun themes, confident, imaginative hosts, and guests ready to "make history, one fiesta at a time." 

Valdes-Rodriguez writes, "My first novel is widely credited with creating a whole new genre in the US publishing industry, called, and take it however you like, 'chica lit' - which is to say: novels about fabulous, interesting and complex professional women in the United States, who just happened to be Latinas, written in English. Hard to believe such an idea was revolutionary only five years ago, but it was."

The author is building partnerships with retailers who value the ability to reach "Dirty Girls" fans.  Hosts will receive "goodie bags" and can compete for prizes, including a weekend for two at the Fairmont Princess Resort in Scottsdale, Arizona, including airfare and brunch with Alisa herself.

Valdes-Rodrigues is reaching out to her fans with press releases, through her web site, blogging, posting news articles and links, and doing everything right to increase word-of-mouth interest in this innovative house party program.  To join in the fun, go to www.party2win.com/dirtygirlsbookparties or contact us at dsalie@party2win.com or call 866-394-1637.