Broadcast on Tuesday, October 17, 2006
In a nod to the surging popularity of virtual worlds, news agency Reuters is opening a bureau inside the simulation game Second Life.
Adam Pasick will write stories under the byline of a digital avatar about the online world. His stories are meant for Second Life participants, but they will also be available on a public Web site.
Reuters will also be delivering news about the non-virtual world inside Second Life, which is a kind of parallel universe on the Internet. It's a 3-D world where users create and dress up characters, buy property and interact with other players.
Players buy and sell goods and services using a virtual currency. An online marketplace allows users to convert the currency into real U.S. dollars, enabling users to earn real money from their activities.
In Second Life, Pasick is known as the animated character "Adam Reuters."
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