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Member since:
August 31, 2005

Future Tense: Does podcasting need a new name?

August 23, 2006 01:24 PM EDT

views: 12 | rating: 10/10 (1 vote) | comments: 2

August 23, 2006

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In just two years time, podcasting has gone from obscure to quasi-mainstream. A recent report from measurement firm Nielsen Analytics says about six percent of the U.S. population listens to podcasts regularly. Nielsen's Larry Gerbrandt says two things are holding back podcasts from becoming even more popular. One is the very word, podcast. The other is the lack of a clear business model.

Tags: technology, public radio, jon gordon, future tense, nielsen, podcasting, podcasts

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Julia Schrenkler Aug 24, 2006, 9:19am EDT

Can anyone think up a better word for "podcast"? I haven't seen any catchy suggestions.

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Whitney H. Aug 30, 2006, 12:33pm EDT

" 'Netcast may be ok- but I actually like podcast as a name. Other names, like internet radio are too long and cumbersome, and don't really describe the home-grown, audio blog nature of some podcasts, in contrast to the many high-quality professional productions and rebroadcasts of commercial or traditional media shows available.
What do you think?

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