Adam Lambert Endorses Chinese Video Game (Video)

An advertisement for a Chinese video game endorsement by Adam Lambert surfaced online Thursday (2/28) where he is endorsing the game "Rift: Planes of Telara." In the ad, Adam creatively applies personal references to the game, such as "being 'Cuckoo' onstage," "defeating all of the experts to be the 'idol' of America," and "defeating the opponent to get on the Billboard charts." He is even able to pull off speaking some Chinese, which is no small feat for someone that doesn't speak the language. Watch the video below:

Adam is not the only American superstar to take advantage of this endorsement opportunity. American professional basketball player Dwayne Wade has also endorsed the "RIFT" Chinese video game. According to a report by Ballislife last week, Wade was rumored to have been paid an 8-figure sum for the endorsement. Check out his similar promo trailer below:

Whether or not Adam made close to an 8-figure sum for his endorsement deal is unknown, but the video game endorsement is a great way for him to cash in on his fame in Asia. He is well known in Asia and is currently performing several concerts there. Adam's "We Are Glamily Tour" has already made several stops in Japan, and he has a show in Shanghai tomorrow night. Additionally, the mini tour will stop in Hong Kong, Singapore and Indonesia. The American Idol alum is a big hit in these countries and fans have been tweeting their excitement about the shows for months. Some have even created their own t-shirts, signs and pins to commemorate the concert in their country.

What do you think of Adam's endorsement deal? Would you buy the video game as a result of seeing Adam's advertisement?

Video credits: alidol2011, cinderboy

© Renee Snyder 2013

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