For at least a hundred years, the Prudential Insurance Company has used the image of Gibraltar in connection with the â€œsolidâ€ insurance products that they offer.
Â At the southern tip of the Iberian Peninsula, not far from North Africa, this heavily-fortified area and the looming promontory has been a contested gateway to the Mediterranean Ocean for centuries.Â Since the early 18th century, Gibraltar has been a possession of the English Crown,
Â I did not realize how long-standing the advertising association to Gibraltar had been promoted until I found a wonderful postcard painting.
Â This art postcard shows a painted scene of oyster mongers at the wharf in Gribraltar.
The reverse shows that the postcard was a promotion of the Prudential Insurance Company.Â The company headquarters were in Newark, New Jersey.
Â The card does not appear t have been mailed, but was presented to Sadie DeVries by her Cousin Lambert.
Â The card was addressed, so we know thatÂ Sadie DeVries lived in Clifton, New Jersey around 1910.Â Clifton is now a city of 85,000 people lying north of Newark.