Sentiment Analysis Exposed:

I made it with Max last night! Mary texts her BFF Shelly.

OMG! Welcome to womanhood!! How was it/he? Shelly texts back.

And right about now, Mary's mom gets a 'notification' on her cell phone that her daughter is texting sexual references, and displays Mary's texts with Shelly upon mom's request.

Mom spends the rest of the day at work fuming, conjuring dialog with her daughter for later that evening when they'll be home together. Mom doesn't like Max. Never did, and told Mary not to see him.

Sentiment Analysis is the latest hip, slick, and trendy software in the Valley. In a nutshell, it classifies text messages, tweets, blogs, FB and social media updates into categories such as 'positive, angry, happy, sad, drug and sexual references'...etc. This information is purchased by businesses, or political campaigns to determine public sentiment about everything, from Mitt Romney to HP. SA has been going on for quite some time, but only recently has it filtered down to the individual level, and this is where it becomes dangerous...

Sentiment Analysis Exposed:

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