I've been cooking for. . . well, more years than I care to admit. I enjoy it, but at this point, I'm burned out on meal ideas. I tried cooking magazines but whenever I hit the stores with my recipes, they turned out to be too pricy. Lamb Kabobs sound delicious but finding lamb at a reasonable price, plus all the new spices, etc. . . forget it.
Enter Fresh and Easy.
I've been a fan of the chain for awhile, but now they're filling a niche that no other grocery store has filled - the Dinner Menu.
The case is the first thing I see when I enter the store. Each row contains all the ingredients you need to prepare a delicious meal for the family. Pick up the weekly circular and you'll see how long it takes to prepare and how much it costs. Generally, if you have the time to spend, you can save some cash.
For example, Fish Taco Night
Pick up Tilapa, a bag of shredded cabbage, precooked beans, corn tortillas, and a bottle of dressing that pulls it all together.
A favorite from last week was hearty chilli. The row had lean ground meat, can of beans, bag of cheddar cheese, chili starter sauce and cornbread mix. It was more work to put together, but it was delicious and so reasonably priced.
Usually, the dinner suggestion items are on sale, so it's double the deal!
It's so simple, I don't know why more stores don't do it. Forget the frozen dinners, Fresh and Easy will show you how to prepare a home cooked meal in under twenty minutes for under $20 and you won't have to walk past the first refrigerator case in the store. How's that for efficient.
Note: I'm working with BzzAgent, but I really love Fresh and Easy. Tonight, it's their marinated chicken over rice with fresh peppers. Yummy.