Sexist ads create turbulence for Lufthansa
22 Jun 2012
The Local
German airline Lufthansa caused a storm of outrage this week with an ad campaign - "letters" sent to male frequent flyers from their "girlfriends" begging to be bought a partner credit card.
Microblogging site Twitter exploded on Thursday evening, as male and female critics slammed the campaign for reviving outdated consumer-mad, male-dependant female stereotypes, the Süddeutsche Zeitung reported.
While Lufthansa was able to alter the online campaign – it was too late for the reams of men who had already received the seemingly handwritten plea through the post, signed off with a lipstick-smeared kiss.
“To my sweetheart,†it begins, before proceeding to say how brilliant it is to be the most important thing in a man's life.
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Then comes the catch: “please sign me up for this wonderful Woman's Special Credit Card†the girlfriend begs.
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Read it all here: http://www.thelocal.de/society/20120622-43319.html
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