So, you have some shirts ideas on designs for cool tees. Maybe you have some hilariously clever lines to make funny shirts with. If you’ve ever said to yourself “that’d make a great shirt” then it might be a good idea to go do something about it. The good news is that it isn’t very hard to start your own shirt business if you know what to keep in mind and what you’ll need.
The online t-shirt business has exploded as of late with companies like Threadless, Busted Tees, and Design by Humans achieving tremendous success with crowdsourced designs. On top of that are the thousands of other sites also selling t-shirts with creative designs, but don’t let that discourage you from starting your own. Just because you can’t have the whole pie doesn’t mean you can’t have a piece of it, and fortunately a piece is all you really need.
The first and most important thing to have when starting your own t-shirt business, or any business for that matter, is passion. This isn’t exactly a necessity for success, but being passionate about design can help you get through the rougher spots of running a business.
The next thing to keep in mind is that you can’t approach this with a “get-rich-quick” attitude. If you think that the business is just about slapping a design onto a shirt and having it sell out, then this isn’t the right business for you. This is more about getting your ideas out there and less about making the big bucks.
Then, you’ll have to know that you have a market to cater to. Find out if there are people who are looking for what you have to offer. In this case know if you know people who would be interested in your designs. Try going beyond your family and friends for information. This is a great opportunity to make business connections with people who’d be interested in helping you out. Just remember to be wary of people who might look to take advantage of your ambitions.
Next, you’ll need to have a theme to your designs. This isn’t so to restrict your creativity but give people a way to put your ideas in context. This will fall into what your designs are and also how you market your product. Knowing who your target market is will also help creating your brand identity.