In typical Justin Bieber fan fashion, multiplied thousands camped out around the Today show set just to see any fleeting glimpse of the tween king of song. That kind of welcome is nothing unusual for Bieber, but being asked for assistance in joining Twitter by Matt Lauer, who has his own millions, 30 new ones just for his latest contract, and a myriad of assistants of his own, was a surprise.
Justin certainly could be considered something of a social media expert, seeing as it was his YouTube video performances that propelled him to superstardom, along with help from superstar mentors like Usher, among others. His Beliebers have propelled his career and his Twitter account in massive proportions. Bieber has 23.3 million followers, so it's no wonder he used his tutoring with Matt Lauer to full advantage, disregarding what Lauer was telling him to tweet, as he opened the account, to a plug for his own Believe album, releasing next week. "Hello Everyone go buy Justin Bieber's album, #Believe on June 19" became the inaugural address to the Twitter world from the host. That was quickly followed by another Bieber tease tag about the first song he would be performing. Needless to say, the Bieber effect went full force, driving Matt's followers from 65 to 73,000 in a matter of seconds! Lauer played the good sport, adding tweets of his own to complement his instructor, praising that Justin was a "great sport" and that his concert would be "amazing." The concert launches the concert film, Never Say Never, for Bieber, with NBC hosting exclusive specials and concert footage. Bieber claims he loves his fans most because they never give up, and Bieber never gives up a good chance for marketing!