Regardless of whether you are new to marketing anything on the internet or not, in order to succeed, how you choose to present your product or service will determine your success. In this article, I will briefly share just a few thoughts on the internet marketing of income-producing products and services in which I have personal experience, the home based business industry.
When you study successful online marketers, those who are very successful, copy only those who have and are earning millions of dollars per year. These people all have different methods, depending upon the areas in which their chosen markets are. So let us take a look at a couple of different areas.
What are they? Let us look at what I call the pure Information Providers, those who market electronic downloadable information products. These generally comprise software programs or e-books. This way of marketing is very straightforward and not complicated for those people who are creative, and either technologically-savvy, or have access to experts who are. Their downloadable products are ordered by the customer, either via financial merchant facilitators like Clickbank or PayPal, and delivered within seconds to their computer. The marketer then receives their payment from the facilitator into their bank account, generally a few days later.
These marketers of downloadable information products generally have two main methods of marketing. They advertise their own Sales Letter/Website using paid advertising, pay-per-click, in Google Adwords, Yahoo, etc, as well as through the Affiliate programs they've set-up where many hundreds or even thousands of Affiliates market their products on their behalf. The latter is the most common system that the millionaires use, as it expands their advertising exponentially, and not only creates massive income for themselves, but in many cases for their Affiliates as well.
Now let's look at another area which is currently responsible for countless millions of dollars in expenditure and earnings, and that is areas such as Network Marketing which includes Multi Level Marketing, MLM, but isn't limited to that system. These areas are undergoing an awesome boom and have been doing so for the last few years, as many millions of people worldwide seek either additional income or want to be able to earn a full-time income in their own business working from home.
This section of the online marketing industry uses a vast range of advertising ways to market the business opportunity programs provided by many thousands of different companies globally. And their marketing methods are normally determined by their budget, how much they have to spend. Paid advertising, pay-per-click, ppc, is always the most effective when done creatively and in the correct way, but as this industry is so highly competitive, it is the most expensive form you can use.
And ppc advertising, in my experience, is dominated by the Big Players, those marketers who have mega-bucks to invest, with them usually dominating and having online business success, while those whose budget is small generally lose money and have little, or no success, and in at least 90% of cases go bust!
So for those online marketers whose budget is limited, or non-existent, the option of free-marketing using Search Engine Optimisation and Social Media, such as Twitter, YouTube, Facebook, etc, can be a very successful and lucrative way to get their message out to the public. These include writing articles for distribution within E-zines, electronic magazines, issuing worthwhile Press Releases, creating a personal web-log, or blog, and are some of the vehicles that will help the marketer become known and build relationships that eventually lead to personal freedom and financial success. However, this system of internet marketing does take time, generally months, before you can achieve worthwhile results. But it does work and is very worthwhile for those who persist!
OK. All that I have mentioned above are an integral part of the most critical ingredient of internet marketing, which Is marketing itself. All businesses on earth need to be effectively marketed so that their goods and services are heard of, ordered and bought. So marketing Is the number one factor that has to be done efficiently, or your business will go down the gurgler.
So, to finish off, there is one more vital component for your online business success. You must build a list of potential customers and or business partners, because without that list, your business is dead. The downloadable information product online marketers mentioned above are the most successful list-builders on the web, in my opinion. They are super-efficient, and you could do your internet marketing business a huge favour by studying the most successful of these. You can then copy and adapt their methods for your own use and ultimate success.
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John G Wass is a very experienced online marketing entrepreneur with many years experience in coaching others how to buildonline business successand offers you his expertise now so that you can achieveonline business successand exit the coprporate rat race for ever.
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