The Federal Trade Commission has been investigating Google's business practices for over a year now. That investigation just turned up the heat with the hiring of former Justice Department prosecutor, Beth Wilkinson.
Wilkinson is married to David Gregory, the host of Meet the Press. While at the Justice Department she prosecuted white-collar crimes as well as several drug related crimes. She worked on the trial of U.S. vs. McVeigh and Terry Nichols. She won the Attorney General's Exceptional Service Award twice, once prior to the McVeigh case and again after. Since 2009, she's been a partner at the law firm of Paul, Weiss, Rifkind, Wharton & Garrison, in Washington, D.C.
The FTC says this doesn't mean they are headed for court. Really? You can bet a lawyer like Wilkinson doesn't come cheap and she definitely means business. The FTC has most certainly discovered something that is leading them into court and they are going to have a tough time defeating Wilkinson.
The internet giant has been accused of pinching customers for more money to get a spot at the top of the search results. They are also accused of burying the returns of their competitors several pages back. And, they are also being investigated by European regulators. Yet, they maintain their innocence.
The most expensive keyword categories at Google are insurance, loans, mortgage, attorney, and credit. Many of the companies paying big bucks for these AdWords take part in shady business practices.
Google made over $30 billion in revenue in 2011 from online advertisers trying to sell internet users a bogus mortgage or some crap credit monitoring tool. Would you call that shady or just greedy?
From: BusinessMBA.org
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