Advancement of The Avengers began when Marvel Studios received a grant from Merrill Lynch in April 2005. Following the success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011. With all the signing of Scarlett Johansson in March 2009, the film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the screenplay that was originally written by Zak Penn. Production began in April 2011 in Albuquerque, New Mexico, before moving to Cleveland, Ohio in August 2011 and Nyc in September 2011. The film was converted to 3D in post-production.
When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency named S.H.I.E.L.D., finds himself looking for a team to pull the globe back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Iron Man, Captain America, Hulk, Thor, Black Widow and Hawkeye team up to conquer the God of mischief, Loki (Thor's brother) in his attempt to destroy the planet earth. With all powers combined, the task seems amateur under the circumstances. But let's say this isn't the case? Imagine each superhero independently, battling against one another while attempting to overcome the evil, the most amazing race to a super human empire.
Whether it was the Hulk against Captain America, who'd win? Would a boomerang shield prevail a rage ignited monster with self-control? Would Iron Man's genius armor defeat Thor's super strength? How will these superheroes simultaneously take on disaster, protect the population and most importantly, survive?
In February 2012, Disney said the film will be titled Avengers Assemble in england and also the Republic of Ireland, to avoid confusion with the British TV series of exactly the same name, as well as its 1998 film adaptation.The world premiere for The Avengers was held on Wednesday, April 11, 2012 at the El Capitan Theatre in Hollywood, California. The film is scheduled to close the 11th Annual Tribeca Film Festival having a screening on April 28, 2012.
Pre-release audience tracking showed that interest for the film was "incredibly strong", with interest quite high among males and robust among females. The tracking suggested that the film could gross over $100 million during it's three day opening weekend in North America, with internet ticket pre-sales selling out.
The Avengers premiered on April 11, 2012 and is also scheduled for release on May 4, 2012 in the states in 2D and 3D.
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