Clint Eastwood is definitely happy that Evofurniture and a website Inmod.com have taken advantage of his image and celebrity status by naming their items after “Clint” or “Eastwood” to attract sales. Whether or not they work on customers, we have no idea, but it definitely got into the Hollywood legend’s nerves.
According to celebrity news, Eastwood filed documents in LA last week for a “permanent injunction against the use of his name, image and other rights of publicity, as well as unspecified damages” by the two businesses that “are continuing to use Mr. Eastwood‘s name, identity and persona for the purpose of attracting attention to the infringing products…”
Who wouldn’t be annoyed after seeing descriptions such as:
“When you’re invited into a person’s home, you get to see the good, the bad and the ugly. When visitors come to your home, the Clint 47" Entertainment Center makes your family room alone look like you live in a perfect world of a million dollar baby”
Or another like:
“Whether your favorite movies are westerns from the 1970s or dramas from the 2000s, you need a comfortably stylish place to hang out and watch them. If you’re planning on having friends over for Dirty Harry marathons, then you definitely need something hip and modern. What you need is the Clint 71" Entertainment Center.”
Phrases sounded familiar to you? To us too. Who could’ve missed “the good, the bad and the ugly” and “million dollar baby” or even the reference to “westerns from the 1970s or dramas from the 2000s”?
Would you be more encouraged to buy an item if it were named after a celebrity like Clint Eastwood?
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