By Emile Sutter
According to Author and Social Media Marketing Expert, Mike Magolnick, businesses that take advantage of social media resources working in "concert" can dramatically improve their brand management and customer engagement, not mention create leads and sales.
"Social Media is critical to business," Magolnick wrote in his book 'The Social Media Symphony'. "There is no way around it. Whether your business is in it or not, it is in it. You don't have to put up a Facebook page or set up a Twitter account in order to be part of Social Media; but if you don't do it, someone else will! Your area of concern should be who is controlling what is said about you in the market. Again, you can choose to be in it or not; either way, you are!"
Besides Social Media for Business, Magolnick also points out that there's personal Social Media to consider. "Let's say you run a small personal business, like in direct sales or network marketing; you can use Social Media to build leads and generate sales. How? It's simple. The whole mantra of direct sales is working with a "warm market." With Social Media you have access to multitudes of people who willingly tell you what they like, what they dislike and what their challenges are. You can join groups of people with common interests that could number in the thousands and you can spark emotion, debate, and warm and fuzzy feelings all with a simple quote, photo or video."
Mike Magolnick has implemented the "symphony" himself, creating a social network with more than 25 million connections. His blog at www.Magolnick.com offers social media information, advice and tips and entertains an average of 10,000 visitors every day.
'The Social Media Symphony' is specifically all about how Social Media impacts businesses. The "Symphony" is simply an elegant way of describing the concerted connection between all of the popular social sites that help you manage your brand and achieve your marketing goals efficiently and very cost-effectively. The book is now available on Amazon -www.SocialMediaSymphony.com.
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Magolnick has found success within Facebook, Twitter Youtube, linkedInas his blog site atMike Magolnick Social Media has more than 10,000 visitors and a social universe of 25,000.000 people. He used his personal social network to promote the book.
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