Twenty Years Ago You Wouldn't Have Seen This!

Heck, not even ten years ago would you have seen a black guy and a white gal in the same ad together, much less holding hands! But with predictions stating minorities will be in the majority by 2050, advertisers figure they better get with the program. And, starting a few decades earlier catering to a target market makes sense~I mean, look how early advertisers get the jump on Xmas these days.

These projections, released by the U.S. Census Bureau more than 3 years ago, state:

"Minorities, classified as those of any race other than non-Hispanic, single-race whites, currently constitute about a third of the U.S. population, according to Census figures. But by 2042, they are projected to become the majority, making up more than half the population. By 2050, 54 percent of the population will be minorities."

In addition, Hispanics are expected to make the largest gain, doubling their share of the population, with 1 out of every 3 residents Hispanic. Their presence in ads are increasing, and I'm sure Spanish-speaking ads are not in the too distant future. But, I do marvel at these ads still, because the last thing any company wants to do is alienate consumers. So kudos to those advertisers who recognize our changing ethnic population, and who take risks to market to this diverse country of ours!

 

 

Minorities expected to be majority in 2050 - CNN



Current Population Reports, Population Estimates and Projections