For those devotees that love the pork patty shaped like mini rib slab and slathered in barbeque sauce the joyous news is that the McRib is back again. Of course it is only for a limited time as always, sating its followers' cravings for a short time before leaving them wanting more.
The McRib Is Back Again Much to the Dismay of Many
Some people do not understand the taste for the McRib sandwich. They do not savor the combined flavors of the barbequed pork with fresh-cut onion and dill pickles on top. Perhaps it is the pickles that tend to throw people for a loop. They may not realize the sour dill offsets the tangy barbeque just right so that their tongue can enjoy all the flavors without being overwhelmed by one or the other.
For many people the McRib is the only sandwich in their area that serves these flavors together without having to special order it that way. This is one reason why some people become a devotee that looks forward to each time the McRib returns.
The Genius of Why the McRib Is Back Again for Only a Limited Time
If the McRib has so many devoted followers, why then does McDonald's choose to please then tease them with short visits of the well-loved sandwich? Pure genius is why. Limited availability is a marketing plan that works.
When a company offers a product, it builds up a network of followers. Then when the product goes away, it leaves these followers wishing it would return. If there is enough of a demand, the company will put the product back on the market. While this sounds like typical supply and demand methodology, it is the short amount of availability that turns it into a brilliant marketing plan.
If the McRib were to stay on the menu permanently, its cult of followers would, despite their supreme favoritism, grow tired of the taste. Think about it, if you ate the same sandwich everyday or even just once every week, your taste buds would no longer crave the flavor as much simply because they already get it enough.
Therefore, it is a masterful scheme to keep the demand for the McRib alive by only offering it in short spurts of availability. This please and tease tactic allows the McRib followers to enjoy their beloved sandwich for a little while. Then, before their taste buds become bored with the zippy tangy flavors, the McRib is gone, leaving the question, when is the next time the McRib is back again?