Apple Founder Steve Jobs died Wednesday, and sales of his signature mock turtleneck knit shirts and sweaters have skyrocketed. Is this a sign of respect for the computer industry giant, who died of pancreatic cancer at a much-too-young 56? TMZ reports that S. Croix, the company that makes jobs' favorite mock turtlenecks, says their business has increased almost 100% since the announcement of Steve Jobs' death.
The company rep had this comment: "We have a great respect for everything he did, and we're glad he believed in our American-made product." St. Croix intends to hold a memorial for their most valued and valuable customer. Plans are underway.
Meanwhile, Apple customers and friends and employees are all aware that
Steve Jobs used the high-necked shirts as a signature, in all the keynote addresses he delivered for Apple. Less formal than a shirt and tie, but much classier than a simple tee, Jobs made the shirt a symbol of his attitude and his personality—combined, of course, with faded, down-to-earth jeans. That symbol must be what current customers are trying to capture. Because it shakes everyone when a man who seems to have it all, loses the big battle so early. How could all that passion and energy be gone?
Steven Jobs did more than any other single man to put a computer on every desk and variations in every pocket. Even after his name and face and mock turtlenecks have faded from memory, his works and their descendants will live on.
© Cindy Kroiss – Gather Inc. 2011
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