On Facebook, Justin Bieber is behind Jesus Daily in the number of engaged or highly active fans, thanks to "Jesus Daily." Perhaps religion does trump pop music on social media.
It all began as a hobby in 2009 by Dr. Aaron Tabor, a NC diet physician and medical researcher. As a boy he watched his preacher father minister to crowds at church.
Although he never became a minister, he never lost his love and belief that through God, all things are possible.
And in two short years, his hobby has morphed into a social media ministry of sorts, as people from around the world -- some 8.2 million have become Facebook fans of his page.
By the numbers, Justin Bieber has 35 million or more fans on his page, but only had 630K interactions or highly engaged fans, while Jesus Daily logged 3.4 million.
This takes nothing away from the Never Say Never pop star; it only shows that the world, while not as open about religion as part of staple conversations, depend on it to get them through their daily living.
Bieb's music and celebrity is temporary at best, while a person's relationship with Christ is life changing, and in some cases eternal.
Tabor posts daily scriptures on his "Daily" Facebook page and uses other marketing strategies he learned from other areas in his life.
Today, ministers, evangelists, pastors, and other members of the clergy are turning to social media to further their doctrines and platforms.
While some people prefer the brick and mortar places of worship, there are those who believe that Jesus Daily is in the heart. And if getting to know Him involves the use of Facebook full-time and the checking in on Justin Bieber's page part-time -- so be it.
Photo: FB and Wikimedia Commons
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Social Media Coventry