Â This is funny - It's Stephen Colbert, after all. It's more than that, though. It's also about how we are manipulated by the use of words, every day, in every aspect of our lives. No cliche' has ever been more true than "The pen is mightier than the sword."
Frank Luntz holds regular seminars for the GOP & Fox NewsÂ on what "Key" words to use to most effectively convince people to agree with their point of view. There is nothing wrong with this, of course. In fact, I don't understand why the Democrats don't do the same, except as Will Rogers said: "I don't belong to an organized party. I'm a Democrat."
The point is that words are a powerful tool,Â that we should listen carefully to what a polititian says, consider the source, be aware that specific words (And body language)Â can disrupt our thought process, and keep in mind what their ultimate objective is. We are all bombarded with this "Madison Av. hype", day in & day out.
It's no big deal ifÂ we fall for the hype & buy a useless widget sold on a TVÂ infomercial. It's quite a more serious matter if we can't separate the wheat from the chaffÂ when weÂ Â elect someone to office who is supposed to representÂ our best interests.