JetBlue's marketing department may have hit a home run. While construction closes a portion of California's heavily traveled 405 freeway late July 15 through the morning of July 18, the witty airline plans to sweep up Los Angeles-area travelers at deeply discounted rates.
Solution to "Carmageddon"
For just $4, commuters can fly the approximately 35-mile stretch between Burbank and Long Beach. A round-trip ticket will set customers back $8. The flight will last approximately 20 minutes.
Although former 405 freeway travelers have to wade through airline checkpoints and tiny bags of peanuts, they don't have to battle the extra traffic on neighboring arterials. And for a $1 upgrade, passengers can enjoy an "Even More Space" seat with extra leg room and a wider seat base. Now that's a super-size program worth every penny!
Sky-bound 405 Freeway Detour
Even though the special rates only apply to flights on July 16, JetBlue is undoubtedly expecting to woo its customers on the short journey. As airline passengers fly over the planned "Carmageddon" on the 405 freeway, it might just make them think about flying in the future to avoid traffic hassles. What a clever idea, JetBlue.