Sean Combs Has New Nickname: What Is His Alter Ego?

Oh yeah. Sean Combs has given himself a new nickname. He's been known by a variety of nicknames throughout his career. He was Puff Daddy, Puffy, Sean "Puffy" Combs, P. Diddy, Diddy, and now he has unveiled a completely new moniker.

Sean Combs is now calling himself "Swag." That's right. The artist formerly known as Puffy is

now "Swag." Of course, this new nickname will only last for one week. He has created a Twitter account called @iamswag, which is "the alter ego of @iamdiddy."

The name is a short form of swagger, and Sean Combs said that the new nickname represents yet another comeback. Was he ever gone? Either way, the newly minted "Swag" is expected to launch something dramatic this week.

The great news for Sean Combs and those he employs is that this new nickname ploy has worked. He is getting a huge world of free publicity in advance of his newest brand offering. What "Swag" do you think is coming from Puffy? Did you even notice the change? Do you even care what's coming? Which of his nicknames has been your favorite?