Lady Gaga has debuted another track, Marry the Night. This time she released the song via Facebook's Farmville spinoff GagaVille. Gaga had previously stated that she'd 
contemplated turning Marry the Night into the lead single of her Born This Way album. That statement caused quite a stir amongst her Little Monsters.
Lady Gaga is definitely taking the Internet by storm. She's allowing FarmVille gamers to download Born This Way for free if they purchase a $25 Zynga game card via Best Buy. There's little doubt that several of her fans will be rushing to Best Buy now. Although she's not a hit with everyone, there's not one person who can deny that she's not a savvy business woman.
In an official statement, Mother Monster said, "I want to celebrate and share 'Born This Way' with my little monsters in a special way that's never been done before. Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."
Zynga's executive vice president of business, Owen Van Natta, agreed by saying, "We're focused on creating cool new ways to entertain and surprise our players. Our partnership with Lady GaGa offers many new experiences... We want to thank Lady GaGa for working with us on this truly great surprise."
And what a wonderful surprise it was for fans everywhere. Although there are those who still think that Lady Gaga is just a gimmick, she's proving to be an evolving gimmick that is able to monopolize the entertainment and music business. You can expect a whole line of clothes, perfume, shoes and who knows what else soon.
© Evalynn J. Saeyang – Gather Inc. 2011
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