The main goal of advertisers is to get people to try/buy/use their product, and if that's the case, why do advertisers go overboard online? And, how do they bypass your pop-up blockers? Well, I was curious enough to find the answers to those questions, so I searched pop-ups, and here's what Wiki said about circumventing blockers:
Users of websites and web applications continuously experience unwanted pop up ads through the course of their normal interaction with a web browser. Ordinarily users respond by dismissing the pop-up through the "close" or "cancel" feature of the window hosting the pop-up. Because this is a typical response, some authors of pop-up advertising depend on this, and create on-screen buttons or controls that look similar to a "close" or "cancel" option. When the user chooses one of these "simulated cancel" options, however, the button performs an unexpected or unauthorized action (such as opening a new pop-up, or running unauthorized commands on the user's system).
I'm sure another program will be developed to combat these types of pop-ups, and I'm just as sure advertisers will find away to circumvent that. So how do you cope with pop-ups, and are they sending you to the rubber room too?