Every game developer knows how difficult it is to get the word out about your game - unless you cheat and just use a sexy woman in your advertising.
The shape of the female body can catch a man's eye far better than anything else, so it's a wonder why every game developer doesn't use sexy women in their advertising.
(It probably has something to do with classiness, or tastefulness, or moral standards.)
Earthrise is an upcoming massively online multiplayer role-playing game, and it's entirely possible that no one would know about it unless the primary promotional image for the game prominently featured a woman's buttocks.
The character herself, Synthia, is clad in a catsuit that shows off her curves as effectively as body paint. Once again, thanks to video games, we learn that, in the future, mankind will abandon loose fabric in favor of form-fitting skin-tight curve-hugging bodysuits.
Synthia was wearing a Christmas hat during the holiday season.
Regardless of whether or not the developers of Earthrise should be praised for their shrewd advertising, there is no doubt that this illustration is quite appealing to the eye.