Previously published in Examiner
Part 5 of the online business series
Help curb the depression from losing your job and create an online business continued
How Montrealers can create a successful online business
Use RSS Feeds â€“ RSS means â€œReally Simple Syndication.â€ You can add the ability for your customers to subscribe to your new articles as they come out. These RSS Feeds deliver instant information to subscribers. RSS-aware programs called news aggregators and are very popular with bloggers. For a little more info on RSS feeds click here:
You can also offer a monthly newsletter, where you can update product information and at the same time secure your customer or potential customer's email addresses. Of course you should never abuse the email trust by bombarding the customers with useless pitches to buy your products over and over again. Send out timely newsletters, with new and vital information, product discounts, and so on. Make sure the customer has an opt-out option so that there are no complaints and your website or blog is not labeled as spam.
You need to do some advertising on your own. You can advertise on places like Kijiji (Canada), and Craig's List and Ebay (international). You can also rely on your friends, at home and online. The connections you have made on the social networks can be valuable resource. For example, there is www.Ryze.com, which is a business network where people come together selling their various products and making new friends. You can also take advantage of the many social networks such as facebook, twitter, myspace, and more. Use these people not in an aggressive manner, but nevertheless a professional manner. Use these networks for more than sending little smiley faces and forwards. Let your connections know that you are in business and just starting out. You will be surprised how many of your connects will visit your site and refer your product to their friends to help you out.
Remember though, the basic rule is to create the need, don't approach your connects with the "please by my product," that may annoy a lot of people, instead show them how they can benefit from you product and services. Your business is only going to be as successful as you make it.