Lady Gaga, Justin Timberlake and more celebrites drop Facebook and other social media to help Alicia Keys charity called Digital Life Sacrifice, which will raise money on World Aids Day -which is Tuesday,Â for keep a child alive whichÂ helps families affected by HIV/Aids in Africa and India.
The celebrities all filmed "last tweet and testament" videos.Their videos will appear in adverts showing them lying in coffins to represent what the campaign calls their digital deaths. When the charity reaches 1 million that's when they will signed back online.
Alicia Keys,Â said it was "really important and super-cool to use mediums that we naturally are on".
"It's so important to shock you to the point of waking up," the R&B singer said. "It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that."To read more on this story :http://www.bbc.co.uk/news/entertainment-arts-11856828
I think this is a awesome charity and great idea, I hope they raise every dime. So many families are affected by Hiv/Aids in world and can't afford medicine so this is a great charity.