Netflix announced a new subscription plan today. The new streaming video only plan that allows you to stream all of the available streaming content that you want, on your computer or on your tv via Netflix enabled devices, will cost $7.99 per month. The good news for Netflix is that its shares surged more that 7% today according to The Associated Press. The bad news for you is that if you are accustomed to receiving dvds from Netflix in your mailbox, the prices for those plans will increase. New subscribers will pay the higher fees now while existing customers will see the price increases in January.
Why is Netflix trying to steer us away from their mail delivered dvds? Â It seems Netflix would prefer to be an instant streaming Internet site only. More than 16 million U.S. and Canadian members currently use the Netflix service and Netflix says that more members watch instantly streamed Internet content than are watching the dvds. Maybe so, but how many find the selection of instant streamed content only too limiting? Will there be a greater selection of streamed content? A Netflix blog post says "Creating the best user experience that we can around watching instantly is how weâ€™re spending the vast majority of our time and resources."
Are you using Netflix? Do you think that the current selection of instantly streamed movies and tv programs is adequate?