Don't Be Sorry, Charlie
In the commercial,
Charlie Tuna confuses
What tastes good
With good taste.
His lack of finesse,
In a sea of clammy ads, is
In fact, tasteful semantic irony.
It hooks us not just in the sound,
But with a ripple of logic.
Our sense of taste leads us to prefer
The texture, the aroma, the felicity
Of what we chose to put in our mouths.
Our sensibility leads us to prefer
The surface, the symbolism, the sense of life
Of what we accept in our heads and our hearts.
The effect of ambience on how things taste
And reports of delicious aesthetic experience
Make it clear that Charlie
Can be forgiven for his
Flakey, fakey floundering
Over the meaning of taste.