Tonight, meet Facebook's founder Mark Zuckerberg the world press to expose what should be the next big step for the networking site Facebook.
According to technology website TechCrunch, Facebook will tonight unveil a full-fledged web email product, which is being referred to within Facebook as a â€˜Gmail-killer.
Project Titan is expected to be a revamp of the existing messaging as well as a fully functional , stand-alone email client just like Gmail or Hotmail.
Eden Zoller, principal analyst at Ovum, said: 'An email service from Facebook makes a lot of sense.
'It has a huge base of 500 million users that already love to communicate and share, and Facebook is giving them richer ways to do this through virtual gifts, games, location and even voice thanks to the recent integration deal with Skype.
'Adding email to the mix is a logical step and Facebook could tap into user data to provide an attractive, highly personalised service. You would also expect it to push mobile features given its big move in this direction.
At any rate, we should know all about Project Titan, as itâ€™s currently known, come this evening. The name itself suggests itâ€™s going to be something big, so stay tuned for Zuckerbergâ€™s latest move to keep the momentum of his social juggernaut going.