The video for Nicki Minaj and will.i.am's new single, "Check It Out," was released yesterday. Its tributes to Japanese anime and Korean pop are almost as much a chatter topic as the song itself.
Nicki Minaj's album "Pink Friday" isn't due out until November 22, but releasing a video in advance is not unknown. Minaj's fans were expecting a song list but got the Japanese anime-inspired video instead. She tweeted, "So ya didn't get tracklisting butchya got the 'check it out' video. Doesn't mama always come thru w/smthn? *awkward smile & big eyes*."
Video: Nicki Minaj and will.i.am, "Check It Out"
The video itself is live-action, but the Japanese anime tributes are strong in its usage of pop-out graphics in both Japanese and Korean, presumably of the lyrics. Nicki Minaj's pink-and-white unitard also resembles the spacefaring uniforms in many an anime series.
will.i.am appears as a black-and-white cartoon version of himself with his actual mouth doing the singing in part of the video as well. Whether this is a deliberate reversal of the "black face" he wore when performing "Check it Out" at the MTV Video Music Awards hasn't been noted.
"Check it Out" also features a sample of the Buggles' "Video Killed the Radio Star," something that adds to its bouncy appeal and will likely send Generation X listeners to their iPods to get the hook out of their heads. One hopes Nicki Minaj's younger fans will dig up the original track as well, at least for the sake of the Buggles.
What do you think of the video and song? Think the Japanese anime and Korean pop tributes work in "Check it Out?" How about the collaboration between Nicki Minaj and will.i.am? The comments section awaits your opinion.
Article Â©2010 Brenda Daverin for Gather.com. All rights reserved.