If "Video Killed The Radio Star", what the heck is YouTube doing to the music industry? Since the genesis of YouTube in February of 2005, happy fingers and pupils large and small all around the world have viewed, shared, and uploaded videos. Five years later, YouTube has major influence on the music industry as people look to the site for new videos and familiar artists and the music industry can easily track the viewership.
That being said, Lady Gaga's record-breaking milestone of reaching one billion views on YouTube has huge implications for her popularity and career. The only feat bigger than that would be to beat 16-year-old, singer/rapper/teen hearthrob, Justin Bieber, whom she has been in competition with to see who would be the first one to reach one billion views on YouTube. Especially since the next closest contender is the late Michael Jackson or Britney Spears at 600 million views.
"We reached 1 Billion views...I dub you Kings and Queens of YouTube. Unite!"
A tweet from Lady Gaga's blackberry confirmed the victory. This milestone is actually one of a series of victories including reaching one billion total video views online in March, the 2nd most viewed YouTube for her for Bad Romance video(1st place going to J. Bieber's) and a host of awards including eight of the 2010 Video Music Awards in 2010. With an expected release date of Spring 2011 for her third album, two nominations for the upcoming American Musican Awards in November, she is still finding time for a fast-paced tour including 60 shows around the world between now and May, and an active social and political agenda including LGBT Legislation and HIV Awareness and Research. Although Lady Gaga regulary tweets thank you's to her fans, it doesn't seem like this Lady is slowing down very much to soak in all of her achievements.
Bieber shouldn't be too sad, though. The teen sensation's career is exploding and now with rapping added to his repertoire, his fan base is expanding even more. Although Lady Gaga beat him in this contest, he has actually had a more consistent number of views in 2010.  TubeMogul reports that "Baby" singer J. Bieber averaged 3.98 million daily views to Lady Gaga's 2.04 million between July 1 and September 28, 2010. In fact, he will probably reach the one billion club in a matter of days. Bieber's YouTube success may be, in part, due to his loyal following on the site which is how he was discovered by recording artist, Usher at the wee age of twelve.
Ga Ga Ooh La La!
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© Les Go October 2010
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