Word is the Apple TV, just launched last week, is already sold out in many stores across the country. JMP Research analyst Alex Gauna revealed today that the Apple TV has sold out in at least 20 Apple Store retail locations.
That sales rate means that the Apple TV is on track to sell a million units per quarter. That doesn't come close to how hot the iPad is, but few things are when you're talking 4.5 million units per quarter for Apple's tablet.
Also, since the Apple TV is already sold out after little more than a week, it indicates that Apple itself wasn't prepared for how hot a ticket that $99 set top box was going to be. CNN Money notes that such early sales rates will position Apple well against Google's competing product, which hasn't even debuted yet.
But the Apple TV is only sold out in US Apple Stores. Since there is far less content available for Apple TV users outside the US, Apple Stores in Canada still have plenty in stock. If Apple wants an international success story, they'll have to step up the content game instead of relying on Netflix or iTunes' TV show rental service.
Be that as it may, the news that the Apple TV is sold out in the US has to please them. The chance to add up to $400 million in revenue for the year isn't small potatoes, even to a billion-dollar company.
Article ©2010 Brenda Daverin for Gather.com. All rights reserved.
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