Let me know if you still use the phone book, and if not what do you use? I am 33 and I still use the phone book. When I want to find a hairdresser, looking up someone to fix something in my house...etc.
I work for a local phone book company and I get people that say that phone books are dying. I don't buy it. 40% of the people that live in my town do not have the internet. And when I have looked things up online it isn't as quick as flipping open the phone book (cause then I have to check my email and then Gather and Facebook...haha). No but really I find it easier just to go to the phone book. And the stuff on the internet isn't always monitored so when the number online is disconnected it isn't updated online. Then I go through a long list online of stuff I could have saved my life looking it up in the phone book (we check our listings every year). Also there was a study done about how long a phone book takes to disintegrate in the land fill and it's 2-5 months. My company uses paper from recycled content or saw mill manufacturing waste products, such as branches and left over trim waste that is chipped up and then turned to pulp to make our paper. We use soy-Based Inks that are non-heavy metal pigments mean the books won't damage the environment if they find their way into the landfills. We also use Water Soluble Glues that makes our books recyclable. We also have our phone book online and people can use that method if they want.
Since I have worked for this company I have really grown to love the phone book more. And this may sound stupid, but I never thought about people advertising so that the phone book can be made! I just thought there were pictures in the phone book at random haha! I love where I work because it's a local company and it feels like family! I wasn't going to make this a long article, but I felt I needed to plead the phone books case ;o) There are a lot of haters out there and I had to share that not all phone books are bad!