Julianne Moore looks absolutely stunning in her new ad for Bulgari. The actress appears nude with a pocketbook covering her lower lady parts and a lion cub covering her upper half. There is also a lion cub near her feet, and boy are they cute (the cubs, not her feet).
Well the mayor of Venice, Italy may find the lion cubs cute too, but he isn't keen on having a billboard of a naked (but covered) Julianne Moore in his city. Mayor Giorgio Orsoni says, "An advertisement showing a nude woman on a divan is not appropriate for St Mark's Square" (CBS).
Oh for the love of fashion! Actually it's just a bunch of cute lion cubs and a handbag. Anyway, a different ad with Moore fully clothed will be mounted on Doge's Palace, according to the report.
Here is a great case of politics and pleasure clashing. Did the mayor have a right to ban the ad? Was the ad really too racy for St. Mark's Square? See the photo here. Many high fashion companies push the envelope by way of their ads, because it gets people talking. Marketing execs at Bulgari won't put up a fight on this issue because they are getting so much national publicity for their company from this. The ad will surely be featured in magazines and elsewhere in the world, and Bulgari is still keeping their billboard spot, so overall this was a win-win.
Photo: Bryan Bedder/Getty Images
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