I don't know the answer. When I try to write about things I don't care much about, my writing isn't convincing and my voice gets lost.
The mentors say to write about what you know. But I know a lot of things I don't care much about. I have folders of photos and videos I took to use in Squidoo lenses I should have written weeks, or even months, ago. I need to write four more lenses before the end of September. But right now I haven't found my voice for them. I like photo essays and covering community events. But I'm way behind on them because right now I don't have the same passion to write about these events as I had when they happened. Right now I desperately want to care so I can write what I need to write.