Microsoft decided to increase the price of Xbox Live subscriptions in four countries - United States, Mexico, Canada, and the United Kingdom - starting November 1st, 2010.The popular Xbox Live is mainyl used by gamers to play multiplayer games online (i.e. Call of Duty).
These are the price changes:
- Gold membership increases to $59.99 (up from $49.99);
- Three-month subscription increases to $24.99 (up from $19.99);
- One-month subscription increases to $9.99 (up from $7.99).
These changes were announced Monday August 30th, 2010, by Larry Hryb - the director of programming for Xbox Live. The prices were the same since 2002 and an increase was necessary since Microsoft has added more services and features. Some new services added:
- Last.fm radio;
- ESPN sports events;
- Netflix streaming.
This has angered some Xbox Live subscribers. And rightfully so. This is a 20%-25% increase in subscription fees. The Wall Street Journal reported that Hyrb's blog was flooded with 760 comments. One read:
â€œHereâ€™s why theyâ€™re increasing the price: Even with all your whining and complaining, youâ€™ll still pay it. They know you will.â€
Will you stand for this price increase? Is it fair?