Simple is just as marketable as more.

There will always be a market for simple. Consumers don't always want
more. Many times they just want to receive the same benefit with less commitment of attention.

Satisfaction is a relative equation; there are two variables you can adjust to improve the output. Many companies and marketers only focus on increasing what the consumer receives, and ignore the opportunity to decrease what the consumer commits.

Comments: 5

Russell Maxwell Jun 29, 2010, 9:39pm UTC

I don't understand what you meant by saying that many marketers ignore the opportunity to decrease what the consumer commits.

Can you give an example of what you mean?

Thanks.

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Eric Fulwiler Jun 30, 2010, 3:20pm UTC

Hi Russell,

I'm saying that a lot of marketers worry about how to deliver more product or more service to consumers, instead of considering how to deliver a product/service that requires less of a consumer's time/attention. I think there a lot's of examples where simplicity is a key to marketing. Check out kayak vs orbitz. Same service, kayak is just much simpler, and consumers are starting to reward them for that.

Thanks for your comment.

Best,

Eric

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Russell Maxwell Jul 2, 2010, 1:17am UTC

That makes good sense Eric.

Quick and Easy is always better than time consuming and difficult.

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~*~ tinksmagic ~*~ ~ Mar 23, 2011, 7:04pm UTC

I like (myself) a quick explanation, example, and cost. If I want more info, I would like a detailed explanation posted elsewhere. But that's just me.

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Mike Robertson Sep 21, 2011, 4:15pm UTC

Of course customers want to feel unique and special when being approached during marketing campaigns. In this sense Direct Mail Marketing definitely trumps online marketing. While there is still a database driven procedure so that each mail piece can still be tailored and tracked for each individual, each piece is a tactile message that requires face-time with the prospect. As Direct Mail Trainers and Mailroom Managers with decades in Database Marketing experience, we have a long history of creating innovative new direct mail marketing programs. We definitely have the friendliest but most experienced mailing services teams in direct mail marketing.
For more information visit: http://www.csgdirectmail.com

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Simple is just as marketable as more.

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