Most of the businesses in Dubai are now considering the significance of online presence which has become an unavoidable requisite for marketing. One of the major emphases is made on grabbing the traffic passed through the tunnel of Search Engines. For this purpose, they are working on commencing or improving the SEO of their business websites. By doing so, they are having to hire or outsource this task to SEO employees or firm respectively.
If you are one of those business owners worried about your websiteâ€™s SEO, this article will solve all your concerns pertaining to it. It actually gives you the important factors to consider before spending money for SEO in Dubai or anywhere else.
5 Preliminary Considerations Before Approaching Towards SEO
You must be well aware of the nature of your target market. The under-mentioned factors help you determine the target market:
v)Class (Students, Employees, Entrepreneurs etc.)
Analyzing your target market and sharing it with an SEO strategist will help you make a better internet marketing plan for your business. In some of the cases, SEO Media Optimization (SMO) are equally or more effective than hardcore SEO. For e.g. promotion of Easter candies, gift cards, coupons, etc. are better executed through SMO which could also help you in your SEO campaign.
Needs & Affordability
You must set your targets before going towards an SEO plan. Targets are made on the preliminary needs and financial affordability. A suitable plan can give you clear picture about your requirements along with the financial affordability considering the following parameters:
i)Number of Keywords Chosen for Optimization
ii)Quantity of Written-Content Required
iii)Traffic Targets on Per Month Basis
You should compare various features of SEO Services and chose the one that suits your requirements. Most of the companies only promise you ranking but some of them assure that the promotion they do for your website will not be considered SPAM by visitors as well as search engines. They emphasize on writing genuine articles, comments and posts to popularize your website. This results in quality traffic in terms of referral as well as organic one.
You should do a comprehensive research in terms of prices set by different SEO/SMO firms locally and internationally. Some firms will charge you on per keyword basis and some will set recurring monthly fee. Decide according to the needs of your business and financial capability.
SEO Method & Processes
You must be well aware of the common SEO process used online. You should know what a White-Hat and Black-Hat SEO is. hite-Hat SEO is based on genuine and long-term SEO strategies in consonance with rules prescribed by Search Engines. Black-Hat SEO may give you quick results, but it is risky in terms of long-term reliability. You must have the following basic SEO knowledge:
i)What are Keywords and how are they chosen?
ii)What are the good and bad ways of building back links?
iii)How to use Google Analytics and Webmaster Tool? Etc.
Above are the major points you should keep in your mind before going for the SEO of your website. However, if you donâ€™t have much time for the analysis and execution of the advice mentioned in above points, donâ€™t hesitate to order us to serve your company in terms of SEO.
----------------------------------------------------------------------------------------------- Kate Hanley is an expert on online media solutions, web development and website designer in Dubai. She is associated with Traffic Online Media Services: a leading firm deals in search engine optimization in Dubai, UAE along with 360 online media solutions. She has vast experience of working in Dubai online solution providers market.
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