In a show of clothing designs that Project Runway judges would have dubbed, â€œTooliteral,â€ Japanese designers, Chinami Kamishima, and â€œGuts Dynamite Cabaretsâ€ sent pieces down the catwalk that prominently featured cookware manufactured by Fissler.
Fissler is a German company that, according to its website, manufactures pots, pressure cookers, frypans, kitchen accessories, knives, and cutlery.
So, why hold a fashion show in Japan to sell pots? A press release from Fissler, from February of this year, states Asia is a key growth market for the company. The Asian market brought a 16% percent growth for the company in 2009. It would seem that sponsoring the fashion show was a way to really promote Fissler and capitalize on that growth in 2010 (Fisslerâ€™s 165th year).
Having looked at the â€œfashionsâ€ fashioned from cookware, I donâ€™t feel inspired to buy pots, or strainers, or knives (except, perhaps, to gouge out my eyes so I donâ€™t have to see any more of the ridiculous outfits).