Awesome! Nothing pleases me more than when the taco truck is where ever I am. And more and more, cities are seeing an uptick in the amount of food trucks traversing the streets looking for folks who are hungry for good food on the go. Foodies love food trucks, they're all the rage.
And now, the ever-so-popular Food Network, who has seen its rating spike 29 percent in 2009. And they show no signs of stopping. The station is unveiling three new primetime series for the Food Network, and one is about food trucks titled "Food Trucks" which will premiere on August 15th at 10pm. Hosted by Tyler Florence, seven teams of the country's best food truck cooks take them across America. The teams that sells the most food at the end of each week get to move on to the next city, and the losing team gets off at the next exit to turn around and go home. The winner of the entire show wins $50,000 (the exact amount a permit for a food truck in San Francisco costs, ironically).
But the Food Network isn't stopping there. They're also looking to capitalize off of their success by branching off and doing a sister channel called the Cooking Channelâ€”a "younger and hipper sibling" on May 31 according to Business Insider. While I'm pretty excited about this grittier food channel, I'm also curious to see how TV execs interpret the concept of "edgy." Let's just say it hasn't always worked out in the past. Let's just say that I remain optimistically skeptical.